Juva — Probiotic Juice Brand Identity

For Juva, I developed a playful, experimentation-driven brand identity that celebrates curiosity, color, and the joy of wellness. Inspired by the dynamic nature of probiotics, the visual system embraces bold shapes, fluid forms, and vibrant palettes that evoke movement and transformation.

The identity expresses Juva’s spirit of discovery—inviting consumers to explore flavor, function, and feel-good living through a fresh, energetic aesthetic. From packaging concepts to digital touchpoints, each element reflects a lively and approachable brand personality designed to stand out in the health-drink space while remaining clean, modern, and uplifting.

Role: Lead Designer & Brand Creative

Client: EarthLink

Project Type: Brand Campaign, Event Activation, Digital Design