EARTHLINK
The company
EarthLink is a multinational telecommunications company headquartered in Atlanta, Georgia. With a storied history dating back over three decades, EarthLink has evolved into one of the world’s leading providers of telecommunications, media, and technology services. The company offers a comprehensive range of services, including wireless communications, internet and TV services, as well as enterprise solutions for businesses. EarthLink’s commitment to innovation and connectivity has cemented its position as a leader in the rapidly evolving telecommunications industry.
The challenge?
EarthLink faces the challenge of increasing volume while adapting to new segmentation and data input variability, all while striving to improve efficiency without escalating costs. This system aims to streamline processes, enhance consistency, and facilitate scalability — ultimately optimizing operations without exceeding budgetary constraints
EarthLink x EA Sports FC Campaign
EarthLink, known for its reliable home internet, wanted to expand its visibility within the competitive gaming and E-sports market—an audience that values speed, performance, and culture over traditional tech messaging.
I led the creative direction and design execution for a multi-channel campaign that positioned EarthLink as the power behind the game. The solution centered on crafting a futuristic design system that captured the emotion of competition and the power of high-speed connectivity.
Campaign Director — EarthLink Business Acquisition Campaign
Led a targeted multi-channel campaign encouraging small business owners to switch to EarthLink’s business suite of products. Directed the creation of brochures, banners, ad placements, and compelling graphics for social and paid media outlets, ensuring cohesive messaging across print and digital. Managed creative workflow and cross-functional alignment to drive awareness, interest, and conversion among small business audiences.
Role: Lead Designer & Brand Creative
Client: EarthLink
Project Type: Brand Campaign, Event Activation, Digital Design
Campaign Director — Multi-Channel Summer Campaign
Directed a multi-channel paid media summer campaign, overseeing brochures, ad placements, banners, and compelling graphics for social and paid media outlets. Managed creative development and cross-team coordination to deliver cohesive print and digital assets optimized for broad reach and impact.
